The part played by cables in an audio or video system is not to be underestimated. Loudspeaker cables must be able to handle and deliver, with poise, the relatively high voltages and larger currents associated with the amplifier to speaker interface. The quality of the dielectric and conductors in combination with intelligent cable geometries are the most important factors in determining desirable electrical parameters. Through our own OSCaR (Objective Subjective Correlation and Results) engineering process we are able to make the critical link between scientific measurements and listening impressions.